Branding
Marcelo Lozoya Diaz
An architecture practice that describes its own work as building memories. The identity reduces that to a single drawn mark — a roofline you could scratch into a site drawing.
Their own line
Aquí creamos tu nuevo hogar.
What we did
A mark that works at the size of a stamp.
Building memories is the practice’s positioning; aquí creamos tu nuevo hogar — here we make your new home — is how they say it to a client. The identity had to hold both registers at once: precise enough for a set of drawings, warm enough for a family.
The mark is a drawn roofline, reduced until it survives being embossed on a candle lid, foiled on a portfolio cover, or set in white on a night photograph.
- Brand mark and monogram
- Stationery and portfolio covers
- Applied collateral and objects
- Photographic art direction
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